Shape Up!

Mr.Energizer, the official mascot for the Energizer Night Race 2010 has a field day with 45 enthusiastic loyal fans from Facebook sweating it out at Celebrity Fitness in a bid to be the fittest of all leading up to the greatest night race in the country.

The workout session dubbed ‘Mr. Energizer Shape-Up Sunday Challenge’ sponsored by Energizer, Gatorade and Schick called for entries on the mascot’s fan page in Facebook and within a few hours, a barrage of loyal fans responded and asked for a chance to be up-close and personal with the mascot.

In order to earn a place in the challenge, the fans needed to post a message in Facebook that says:

“I Want To Shape It Up With Mr.Energizer.’’ The first forty-five fans were since informed of their chance to participate in the challenge at Celebrity Fitness gym in Mid Valley Megamall. They will battle it out on eight activities: 1km on bike, 10 bench press reps, 10 squats, 10 sit ups, 1km on treadmill, 5 chin ups, 10 reps on row machine and bench dips for the chance to win prizes sponsored by Energizer which include freeventry to the Energizer Night Race 2010 and other prizes from Gatorade and Celebrity Fitness.

Energizer, the title sponsor for the inaugural night race says they are pleased with the overwhelming postings for their friendly mascot since going live on Facebook.

“We are delighted that our mascot Mr.Energizer has attracted so many people on Facebook and that these fans are sincerely looking for an opportunity to meet the mascot and have a workout challenge with him,’’ says Joshua Leong, brand manager for Energizer Malaysia.

The mascot is equally pleased to have garnered such a huge following and is set to delight his fans not only on the workout session but on the marathon circuit come March 27 at Cyberjaya.
Gatorade, the official sports drink sponsor for the Energizer Night Race 2010 says the pre-event is a creative, fun way to boost excitement leading up to the event proper.

“We’re happy to play our role in something as creative as ‘Mr. Energizer Shape-Up Sunday Challenge’ to add more excitement to the upcoming Night Race,” says Permanis Sandilands Sdn Bhd Group Marketing Manager Hemalatha Ragavan.

“As the world’s No.1 sports beverage, Gatorade is the optimal drink for hydration and performance, and we’re glad that we can tie-up with this one-of-a-kind activity and night race to inspire and excite all participants.”

By offering a scientifically formulated blend of carbohydrates and electrolytes to participants of both ‘Mr. Energizer Shape-Up Sunday Challenge’ and the Night Race, a non-carbonated drink like Gatorade can help to stimulate fluid absorption, maintain fluid balance in the body, provides energy to working muscles and helps enhance athletic performance.

“Runners will find that Gatorade gives them the needed energy to go that extra mile. They’ll also discover that unlike other sports drinks, Gatorade is non-carbonated, so participants can make full use of this key benefit and remain well hydrated, especially when they’re running in humid conditions.”

She adds that research had shown that Gatorade helps stimulate more rapid and complete re- hydration than water. In addition to electrolytes (sodium and potassium), Gatorade has a 6% carbohydrate formulation to give working muscles more energy to fight fatigue and help speed fluid back into the body.

“Just like our other world-class Gatorade ambassadors such as Nicol David, Kaka, Frank Lampard and Lionel Messi, we’re sure that Energizer Night Race 2010 participants will find that no other beverage re-hydrates, replenishes and refuels better than Gatorade,” says Hemalatha.

Hence, with Gatorade lending support to the Sunday challenge, this pre-event provides bothvregistered and non-registered marathon runners an avenue to test their stamina, endurance and timing.

As for the coming inaugural Energizer Night Marathon 2010, five thousand people are expected to take part in the night run covering 42km, 21km, 10km and the 5km fun run. Official partner for the race is Schick, adidas (official apparel sponsor), Cyberview Lodge Resort & Spa (official hotel), Cyberview Sdn Bhd (venue sponsor), Celebrity Fitness (official gym), and the event is supported by Majlis Perbandaran Sepang. And Pacesetters has been assigned as event organizer for the race.

For details of the race, log on to the official website: www.energizernightrace.com.my