A fun fresh campaign with a charitable underline, Strip’s What’s New Pussycat is committed to garner some monetary assistance and attention for the poor abandoned pussycats that roams the streets. What better way to spruce up your body and your soul?
Introducing a new adds-on service, Bowtie Strip, is a cool temporary body tattoo with part of the proceeds going to SPCA Selangor animal shelter, making this the perfect Groom. There are plenty of skin tattoos around but sadly, they are usually really tacky and too literal, think scary tribal design, dragons and insipid flowers. Strip decided on a chic bowtie,
To match our campaign’s cute little pussycat and add a dash of style to a well–? Groomed Brazilian!
The Bowtie Strip temporary skin tattoo is priced at a mere RM10.
True to our belief in supporting deserving charities, we have opted to aid SPCA Selangor in this campaign. With every Bowtie Strip add on, RM2 goes to SPCA Selangor to help all those unfortunate furry friends to have a better life. This campaign runs from December 2009 to 28 February 2010.
- Creative Rationale behind the Pussycat Campaign:
Strip was launching an exciting new add on service to its Brazilian wax and we wanted everyone to know about it. The bold visual and cheeky tagline puts the message across. Our challenge was to execute the topic in a stylish, witty way. This campaign also gave us an incredible opportunity to work with SPCA Selangor and be beneficial to all animals.
- Strip is located at the following:–?
Strip at Sunway Pyramid
F1.29, First Floor Sunway Pyramid Shopping Mall
No.3, Jalan PJS 11/15 Bandar Sunway
46150 Petaling Jaya
Selangor
Tel: +603 5621 5119
Strip at The Curve
Lot No 121B,
First Floor The Curve
No 6 Jalan PJU 7 / 3
Mutiara Damansara
47810 Petaling Jaya
Tel: +603 7726 5119
Strip at Bangsar Baru
28, First Floor
Jalan Telawi
5, Bangsar Baru,
59100 Kuala Lumpur
Tel: + 603 2283 6094
