Limkokwing talks about Brand Building

Tan Sri Lim During His speech at the BAM conference.

The Branding Association of Malaysia (BAM) in collaboration with Limkokwing University of Creative Technology will host the annual Brand Builders Series, a meeting for Malaysians involved in the branding industry to express their vision, mission and ideas. This year’s event, the third in the series and known as BBIII, was held on December 8 at the KL Hilton.

Chief Executive Officers and other captains of  industry who are regular attendees, will have the opportunity to learn from the Father of Innovation in Creative Education, Professor Emeritus Tan Sri Dato Seri’ Dr. Lim Kok Wing who will  share his experience and ideas on  branding innovation in his talk titled ‘Global Branding: Get Going’.

By taking this into account, this year’s series would be a turning point to many young CEO’s and entrepreneurs, when the “His priceless experience and new approach in making brands more innovative, will definitely benefit the participants of the series”, said the President of the BAM, Dato Lewre Lew.

“Tan Sri Lim is the nation’s best branding Guru and to learn from him is something precious.  Even BAM gained many ideas from him’.

Tan Sri Lim receiving a token of appreciation from Dato' Liew.

Lew also said that application of innovation in brand designing is very important for Malaysian products to stay competitive and attractive. The branding industry in Malaysia needs a face-lift in keeping with global trends.  “True brands are built with core values, creating new ideas that captivate customers. And when brands are truly differentiated and one-of- a- kind customers would really be attracted to them.

Tan Sri Lim (L) & Eric Chong During (R) during the Q & A session after the conference.