Lucky winners of the GSC-EON Bank Visa Credit Card creative online contests will be beaming their way to the premiere of “The Storm Warriors,” directed by the Pang Brothers, which premiers in cinemas tomorrow.
The “Blog & Win” and “Upload & Win” contests, which ran for a month, garnered about 2,500 participants making use of virtual channels including YouTube and Facebook, while at the same time directing some 28,000 visitors to its dedicated site www.gsc-eonbankcard.com.
In a recent prize presentation ceremony held at Teeq Brasserie, located at the unique rooftop of Lot 10, Group Chief Executive Officer of Eon Bank Mr Michael Lor said that, “the response for our online campaign is overwhelming. We are proud to say that we had managed to capture the attention of audiences for our new GSC-Eon Bank Visa Credit Card through viral marketing. We are the first local bank to use the web to reach out to the public for movie premier sponsorship and boost customer base for credit cards.”
Since its launch in May 2009, the GSC-Eon Bank Visa Credit Card has already garnered a strong 23,000 cardholders to enjoy the many benefits of this card. “It is the ultimate credit card for any movie-goers; and cardholders can expects even more exciting benefits and campaigns with lots of movie tickets,” explained Michael Lor during the prize presentation.
Among the exciting prizes offered were limited edition collectables such as “The Storm Warriors” mini swords, attractive merchandises and over 2,000 movie tickets. Apart from the two concluded contests, Eon Bank is still offering the public a chance to win great prizes in the “Answer & Win” contest, which ends on 31 December 2009. Just log on to www.gsc-eonbankcard.com and answer three simple questions to stand a chance to win a Samsung Explorer phone worth RM 499 each or a limited edition eight-piece “The Storm Warriors” mini sword replica set.
