360 degrees of evidence –No place to hide. Join Crime & Investigation Network™ (CI) to take a dive into crime scenes and be part of the investigation in CRIME 360 every Monday at 10pm on Astro Channel 732.
A cutting-edge, true crime series, CRIME 360, takes viewers inside actual investigations as they unfold, using state-of-the-art 360-degree digital photography and incredible CGI visualizations to bring the evidence, and the evolving theories about what happened, to life. Each one-hour episode begins the moment detectives are called to the crime scene and follows the case until it is solved. From the start, viewers are part of the investigation – experiencing the crime scene from every angle, and the evidence at the microscopic level. As the case develops, and the theories change, the graphics evolve, culminating in a full-blown visualization of what really happened.
To promote CRIME 360, an integrated campaign, which includes a web-based investigative game, was developed. As a guerrilla marketing tool, the game features a fictitious character called Informer103 who challenges gamers to help solve a crime through the call to action, “R u game?” A key element to the game play is alternate reality gaming (ARG), which incorporates everyday real world experiences, such as social networking sites, blogs, and a dedicated YouTube channel into the investigation.
Informer103 grabs the player’s attention through disruptive communication such as hi-jacking CRIME 360 promotional materials, and through on-air and online viral spots. Spots are embedded with an “unauthorized use of logo” message, and print materials for the series are emblazoned with the game URL and the game tagline: Life Over. Game On. Through social media outreach, online communities including crime enthusiasts, gamers and fans of true-crime television, are called to join in the game. Players receive emails from Informer103 with clues, links to videos, and series tune-in information. In order to solve the crime, gamers must watch episodes of CRIME 360 for a password that unlocks a valuable clue.
“Our goal of creating an online game and using social media is to reach out to a wider audience and to turn crime and investigation enthusiasts and gamers into viewers, and at the same time gives those who are already loyal viewers an enhanced brand experience”, said Louis Boswell, General Manager, AETN All Asia Networks.
Leap further into CI Programme Line-up
CI is the world’s #1 true crime network which gives you real crime, real investigations and real drama that are making television so arresting! CI is engaging viewers with the following prime time new programme genre line-up:
• Monday: Evidence Speaks that unmasks the truth behind each crime as detectives seek to find clues from crime scenes and forensic labs. Follow the leads in CRIME 360, Cold Case Files and 48 Hours Mystery.
• Tuesday: Criminal Minds tracks the lives of infamous criminals and get into their minds to find out how and why some of the world’s most notorious crimes are committed in Lives of Crimes and Criminal Behavior.
• Monday-Friday: Real Cops Real Criminals at 8pm witnesses highly trained cops busting violent crimes and hears the stories from real criminals as CI brings you the best in real crime with Steven Stegal: Lawman, Manhunters, and Why I Ran.
• Monday-Friday: Medical Detectives at 8:30pm paves the way for science and learns how forensic investigations involving high technology have aided in solving many intriguing crimes.
• Tuesday-Thursday: Midweek Madness from a simple parking ticket to a breach of national security, witnesses the engaging and dramatic side of some ‘everyday law enforcement’ with Border Security and Parking Wars.
In addition to that, CI is including a brand new programme block called Crime Investigation Asia (CI Asia) which for the first time, 6 riveting true crime cases from across Asia with 3 Malaysia headline stories are reopened and brought to life in intricate details.
Even though there might be crime happening in the wider world outside home doors, CI’s programming allow viewers to enjoy from the comfort of their home programs that show criminals being caught and the guilty parties found and charged. CI shows how crooks and thieves are tracked down, how even the most ingenious plans can be thwarted and how those who work to keep us safe do their jobs. In these dark times of crime, CI gives the public hope and a reason to be reassured.
For more information on CI, please visit citvasia.com
