Posts Tagged ‘Causes’

Beautiful Earth is the Estee Lauder Companies Malaysia’s second environmental campaign. Last year, the cosmetics group lobbied for recycling bins to be placed in one of the city’s busiest malls, the Mid Valley Megamall. Positioned on Level 4, where the cinemas are located, the bins and a showcase display of an “ideal environment” made out of recycled papers and boards served to encourage shoppers to separate their trash.

Being in the beauty business, the Estee Lauder Companies see it as their corporate duty to not only provide beauty solutions but to continue to help “Beautify the Earth”. This year, Estee Lauder Companies partner The Gardens Mall and Mid Valley Megamall in a month-long campaign to:

• Reduce use of one-time plastic bags and paper bags
• Raise monies to rehabilitate the mangrove forests in Kuala Selangor

Educate the public on the importance of our unique mangrove forests and why they need rescuing.

According to the Malaysian Nature Society, Malaysia’s mangrove forests are part of a vital ecosystem. Like those in Kuala Selangor they are in danger of being wiped out due to illegal land farming. As a result, we will lose habitats for migratory birds and marine life. To the human population, it means pollution of our water source, coastal line erosion and land subsidence.

Can’t we simply wait for the trees to grow back?
With a rapidly declining wildlife population, pollination lags behind destruction. The only hope the forest has is rehabilitation via replanting. And this requires corporate and individual sponsorships. At RM25 a sapling.

In the face of this dire situation, the Estee Lauder Companies, The Gardens Mall and Mid Valley City have pledged their time and efforts, throughout the month of June, towards this cause. Come shopping with any of the brands under the Estee Lauder group within the Mid Valley City and you can contribute in one or more of the following ways:

Donate RM25 to plant a tree and be rewarded with the Beautiful Earth reusable shopping bag! In this joint-effort, the Estee Lauder Companies, Mid Valley Megamall and The Gardens Mall will be donating 100% of proceeds to the Malaysian Nature Society. So yes, please help us to rehabilitate our mangrove swamps and save our ecosystems.

For every RM25, a tree will be planted on your behalf. What’s interesting is that all donors will be invited to the tree-planting at Kuala Selangor Nature Park on August 5, 2010. Joining them will be the staff of Estee Lauder Companies, Mid Valley Megamall and The Gardens Mall!

Donations can be made at the brands’ following counters and stores in Mid Valley City throughout the month of June:

• Aramis/DKNY/Sean John/Tommy Hilfiger/Lab Series counters in Metrojaya Mid Valley Megamall, Jusco Mid Valley Megamall, Robinsons The Gardens.

• Bobbi Brown counter in Isetan The Gardens and Bobbi Brown store in Lot G-088, Ground Floor, Mid Valley Megamall.

• Clinique counters in Metrojaya Mid Valley Megamall, Jusco Mid Valley Megamall and Isetan The Gardens.

• Estee Lauder counters in Metrojaya Mid Valley Megamall, Jusco Mid Valley Megamall and Isetan The Gardens.

• Good Skin Labs kiosk, Lot FK-01, 1st floor Mid Valley Megamall.

• La Mer counter in Metrojaya Mid Valley Megamall.

• MAC Mid Valley, Lot G-092, Ground Floor Mid Valley Megamall.

• Origins counter in Metrojaya Mid Valley Megamall and Lot F-225, 1st Floor, The Gardens Mall.

• And at the Beautiful Earth Roadshow in Mid Valley Megamall (Starbucks entrance) and The Gardens Mall (Ground Floor).

Stylish, cheery, practical, the Beautiful Earth reusable bag is perfect for the eco-chic gal’s weekend mall trawling, trips to the supermart and surprise “No Plastic Bag” days. Made to fit more than a week’s supply of cornflakes, instant noodles and a pair of heels, the bag folds into a little pouch for convenience. Needing more than one? Buying a gift for a friend? This is it. The Beautiful Earth reusable bag.

Learn more about Malaysia’s unique mangrove forests at the Beautiful Earth educational roadshow in Mid Valley Megamall and The Gardens Mall throughout June.

The ‘Go Green’ campaign organized by Stamford College was done to promote recycling (Green Campaign) in selected secondary schools in Petaling Jaya, Kuala Lumpur, Seremban and Malacca. This way, it will engage students to participate and be aware of the importance of recycling for the environment. This gesture to embed the ‘Go Green’ idea at a young and tender age of schoolchildren is from a complement and the effort of the Ministry of Education which brings Malaysians towards their efforts to recycle not only for themselves, but also for the nation –and hopefully worldwide.