CANON Marketing Malaysia (Canon) will share its expertise and technology in photography as an educational tool with students of the Limkokwing University of Creative Technology (LUCT). Canon imaging communication products division assistant director, Simon Wong, said the aim of the three-year partnership is to give students real-time experience of the industry and its requirements.
“New media and creative careers are growing tremendously and it is essential for our local talents to make a name for themselves as professionals in the field,” he said at the signing of a memorandum of understanding with the university on Friday.
“Our intention of working with LUCT is to identify more emerging talents, nurture their growth and show them the right technology.” The university’s vice-president of international development, Datuk Dr Jayles Yeoh, said the partnership was timely.
“Talent development is important to us. We have universities in eight countries and about 30,000 creative minds from more than 150 countries. Our website has about 100 million visitors a year. I believe this partnership will further enrich our students,” he said.
According to him, over 9,000 students enrolled in over 106 disciplines at the university’s Cyberjaya campus to take photography as a common module in their foundation years. Under the partnership, Canon will organize talks and workshops on photography techniques, photography competitions for youth and an exhibition to display work by the university’s students. The company will also provide technical support for their cameras and related photography tools.
“We will teach students how to fully utilize Canon cameras and help them understand techniques better,” Wong said, adding that the first workshop had been scheduled for the end of the month. Students will also get to tryout Canon cameras in the higher range which will be available on loan under the programme, and enjoy special discounts on cameras via student packages. Wong said about RM500,000 will be invested in the programme which also involves projects with other students.
